展会预告 | 8.15-19日解锁华立科技IP狂欢～鹅精病&苦熊空降羊城书展！

WEC2025 | 区域预选赛「东部赛区」参赛选手名单公布！

打造“阅读即游乐”新型文化消费场景，让好内容“活起来”8月15日，2025“羊城书展“在广交会展馆盛大开幕。华立科技旗下IP全版权运营厂牌「WARAWARA」首次参展，以“内容即体验”的创新理念，为这场文化盛宴注入了全新的互动体验元素。<p class="rich_pages wxw-img" data-backh="434" data-backw="578" data-imgfileid="100025965" data-ratio="0.75" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPcSBWibBIvERN7t0GqlfA04BP42TkDlmbCsSmpAaKwyAicdz4bTYzYOZA/640?wx_fmt=jpeg&from=appmsg" data-type="png" data-w="1080" type="block" data-original-style="width:100%;" data-index="2" src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPcSBWibBIvERN7t0GqlfA04BP42TkDlmbCsSmpAaKwyAicdz4bTYzYOZA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" _width="100%" alt="图片" data-report-img-idx="1" data-fail="0"><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" id="/api/uploads/undefined_1755255207332.png" src="/api/uploads/undefined_1755255207332.png"/></div>35年沉淀，打造IP生态化战略新载体华立科技深耕线下文化娱乐35年，是国内最大的商用游乐设备发行与运营服务商之一。作为目前少数打通全产业链的线下空间娱乐上市公司，华立科技的产品覆盖全球100多个国家地区，服务超过万家线下家庭娱乐中心。为让更多多元IP角色走到用户身边，华立科技创建了IP全版权运营厂牌「WARAWARA」。「WARAWARA」取音于华立科技英文名字的开头字母Wa，全名在艾马拉语中指“小小的星球”，在日语里意为“笑”的拟声词 - 寓意着华立科技希望构建一个让用户在IP世界中找到属于自己快乐和情感归属的文化生态小星球。<p class="rich_pages wxw-img" data-backh="587" data-backw="578" data-imgfileid="100025963" data-ratio="1.0162037037037037" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPhB00gJj6mM9RaU21K8DKQK6TUv99ayX6OIWKDRThVrxYv13IrKdkYQ/640?wx_fmt=png&from=appmsg" data-type="png" data-w="864" type="block" data-original-style="width:100%;" data-index="3" src="https://mmbiz.qpic.cn/mmbiz_png/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPhB00gJj6mM9RaU21K8DKQK6TUv99ayX6OIWKDRThVrxYv13IrKdkYQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" _width="100%" alt="图片" data-report-img-idx="2" data-fail="0"><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" id="/api/uploads/undefined_1755255217828.png" src="/api/uploads/undefined_1755255217828.png"/></div>多元IP矩阵，构建全年龄文化体验目前，「WARAWARA」通过收购、总代、运营等方式，整合了丰富的全球IP资源：包括人气原创IP如【鹅精病GEEESE!】、【苦熊GO-YA BEAR】、【天朝小吃二三事】、【鳄梨家族】、【元气家族】，自研街机游戏IP【三国幻战】，以及经典街机游戏IP【三国战纪】、【西游释厄传】、【傲剑狂刀】、【星宿会战】等，覆盖全年龄段用户群体。“我们希望用多元游乐产品，把好IP转化为可触达、可互动、可消费的线下体验与衍生产品。”华立科技IP业务负责人Yoyo表示，“通过‘IP+设备+场景+衍生’的全链覆盖，让消费者实现从【看到】到【玩到】的沉浸式互动游玩体验。<p class="rich_pages wxw-img" data-backh="771" data-backw="578" data-imgfileid="100025955" data-ratio="1.3333333333333333" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPburyHbaVxaQTK1ym8tKVNB6Wg19WhjAFWcHz6yB0F2RjwEpa1dvncA/640?wx_fmt=jpeg&from=appmsg" data-type="png" data-w="1080" type="block" data-original-style="width:100%;" data-index="4" src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPburyHbaVxaQTK1ym8tKVNB6Wg19WhjAFWcHz6yB0F2RjwEpa1dvncA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" _width="100%" alt="图片" data-report-img-idx="3" data-fail="0"><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" id="/api/uploads/undefined_1755255229097.png" src="/api/uploads/undefined_1755255229097.png"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" id="/api/uploads/undefined_1755255238093.png" src="/api/uploads/undefined_1755255238093.png"/></div><p class="rich_pages wxw-img" data-backh="771" data-backw="578" data-imgfileid="100025959" data-ratio="1.3333333333333333" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPWFOsLRjKdweOrmeVg0oUWyReYF3gOBG0Fow9RApy4aADXX32dtEELg/640?wx_fmt=jpeg&from=appmsg" data-type="png" data-w="1080" type="block" data-original-style="width:100%;" data-index="5" src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPWFOsLRjKdweOrmeVg0oUWyReYF3gOBG0Fow9RApy4aADXX32dtEELg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" _width="100%" alt="图片" data-report-img-idx="4" data-fail="0">现场亮点纷呈，开启沉浸式IP体验之旅这次在「WARAWARA」摊位现场，华立科技设置多个IP主题互动装置，观众可以与「鹅精病」「苦熊」等人气角色通过投篮、抓娃娃、DIY 爱心IP吧唧等不同互动体验进行零距离接触，感受从平面到环绕的IP魅力，同时还有心意满满的文具、毛绒玩具、体育用品等诸多IP周边衍生，让每个人都满载“鹅”归，直接把“可爱与陪伴”带回家！<p class="rich_pages wxw-img" data-backh="771" data-backw="578" data-imgfileid="100025951" data-ratio="1.3333333333333333" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPBr6gAJIDib7GTzlD4eYSq43G8J8WTpF96jxFoFSsDeb7I0iaPF1zqiaCA/640?wx_fmt=jpeg&from=appmsg" data-type="png" data-w="1080" type="block" data-original-style="width:100%;" data-index="6" src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPBr6gAJIDib7GTzlD4eYSq43G8J8WTpF96jxFoFSsDeb7I0iaPF1zqiaCA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" _width="100%" alt="图片" data-report-img-idx="5" data-fail="0"><p class="rich_pages wxw-img" data-backh="770" data-backw="578" data-imgfileid="100025953" data-ratio="1.3324074074074075" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPvecTn1r3WxpdlHILgxYcH5c8IY6gzsQJLIqpNSics0L2ibnYyicRRCjoQ/640?wx_fmt=jpeg&from=appmsg" data-type="png" data-w="1080" type="block" data-original-style="width:100%;" data-index="7" src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPvecTn1r3WxpdlHILgxYcH5c8IY6gzsQJLIqpNSics0L2ibnYyicRRCjoQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" _width="100%" alt="图片" data-report-img-idx="6" data-fail="0"><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" id="/api/uploads/undefined_1755255256256.png" src="/api/uploads/undefined_1755255256256.png"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" id="/api/uploads/undefined_1755255264606.png" src="/api/uploads/undefined_1755255264606.png"/></div><p class="rich_pages wxw-img" data-backh="771" data-backw="578" data-imgfileid="100025957" data-ratio="1.3333333333333333" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPGEVNgQ5j4UqAkz5M4mare8iawicbdKKDcKYn2wPHAiaicVRzpzKzHIhKAQ/640?wx_fmt=jpeg&from=appmsg" data-type="png" data-w="1080" type="block" data-original-style="width:100%;" data-index="8" src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbPGEVNgQ5j4UqAkz5M4mare8iawicbdKKDcKYn2wPHAiaicVRzpzKzHIhKAQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" _width="100%" alt="图片" data-report-img-idx="7" data-fail="0"><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" id="/api/uploads/undefined_1755255271836.png" src="/api/uploads/undefined_1755255271836.png"/></div><div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" id="/api/uploads/undefined_1755255278885.png" src="/api/uploads/undefined_1755255278885.png"/></div><p class="rich_pages wxw-img" data-backh="771" data-backw="578" data-imgfileid="100025961" data-ratio="1.3333333333333333" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbP0YS0SzKR8gf0wlaCCOiab0yNUiam0J4J3NHhDBQZq454tHanaGIBOwCA/640?wx_fmt=jpeg&from=appmsg" data-type="png" data-w="1080" type="block" data-original-style="width:100%;" data-index="9" src="https://mmbiz.qpic.cn/mmbiz_jpg/CWerWS5MtIDKZbLvX9IjrAtib32OvfVbP0YS0SzKR8gf0wlaCCOiab0yNUiam0J4J3NHhDBQZq454tHanaGIBOwCA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" _width="100%" alt="图片" data-report-img-idx="8" data-fail="0">展望未来：让每一个IP都成为情感桥梁华立科技「WARAWARA」厂牌的精彩亮相，不仅为本届羊城书展增添了新的文化体验维度，更为文化产业的跨界融合探索了新的可能性。随着“IP+游乐”模式的深入推广，一个更加多元、更具活力的文化消费新时代正在到来。